Posted on December 29, 2014 to News & Events

Wintzell’s Oyster House was recently the subject of a feature written by Ron Ruggles of Nation’s Restaurant News, the leading publication within the foodservice industry. During a visit to Mobile in August, Ruggles dined at the original Wintzell’s on Dauphin Street. His article, “76-Year-Old Wintzell’s Oyster House Modernizes,” explores the brand’s use of social media as a means of remaining on trend in a digital world. “Part of staying youthful,” Ruggles writes, “has been Wintzell’s embrace of social media.” With a Facebook page for each Wintzell’s location as well as a Twitter page and Instagram page, Wintzell’s has developed an extensive following across all platforms. Ruggles’s article includes a photograph of Wintzell’s server Monique Scott, more commonly known as “Miss Pinky,” who has been with Wintzell’s for over ten years. Scott, a well-known fan favorite, recently received the “Oliver’s Wit & Wisdom Award” at the company’s annual holiday party and awards presentation.

Wintzell’s communications manager Clay Omainsky says the article was an exciting way to round out the year. “I woke up that morning with a Google Alert in my inbox and couldn’t believe it. We are humbled by any media coverage, but because Nation’s Restaurant News usually only covers the big players in the industry, it was a huge opportunity for us.”

In line with the article’s focus, news of its publication was shared via social media, reaching nearly 15,000 fans on Facebook. The December 12th post reads accordingly: “From a six-stool oyster bar in 1938 to a feature in Nation’s Restaurant News today, one thing will never change: heartened every day by your support, we absolutely love what we do!”

The article may be viewed online by clicking here.